CI

Emblem

The letters 'DB' are transformed into a symbol that creatively inherits the tradition and spirit of Dongbu.

While retaining the traditional CI colors of orange and green to honor its legacy, blue was added to symbolize the East and youth, expressing a forward-looking vision and hope to shape the future.

The combination of orange (sun) and blue (water), giving rise to green (life) signifies DB HiTek’s commitment to balanced growth and a sustainable future.

Logo

The color green continues the CI identity of the original ‘Dongbu’.

The inner shape of the letter B (white space) is designed as one continuous line, symbolizing a flexible corporate culture and an open mindset directed both inward and outward.

Signature

The signature is the official representation that seamlessly combines the symbol and logotype, providing the most direct expression of the company's identity.

The standard format follows a horizontal arrangement, and the proportions between the symbol and logotype shown in the example must be strictly observed.

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To preserve the integrity of the original image, the logo must be used in its standard form without any modifications.

Spacing
Guidelines

To preserve the structural integrity of the DB identifier, a minimum clear space must be preserved
around it.

No auxiliary graphic elements should be placed within this protected area, and when producing any materials,
the placement of the DB identifier and the securing of its clear space must be prioritized.

Spacing Rule A

When the width of the 'D' in the emblem is defined as ‘A’, a clear space equal to ‘A’ must be maintained on all sides.

Spacing Rule B

In cases where spatial constraints hinder readability, Spacing Guideline B may be applied.
When the width of the 'D' in the emblem is defined as ‘A’, a clear space of ‘1a’ must be maintained on all sides.

Color System

Color is a key element in effectively communicating corporate identity.
In principle, gradient colors are used as the primary option. When gradient reproduction is not feasible, solid colors may be applied instead.

Main Color

DB Green
CMYK
C100 M30 Y100
RGB
R0 G133 B74
Pantone
7732C
Sheet No.
LG HI-CAST Color Film #9000 Series Lighting_LA9526

Gradation Color

DB Red Gradation
CMYK
M65 Y100 ~ C20 M100 Y100
RGB
R244 G121 B32 ~ R201 G37 B44
Pantone
158C ~ 2350C

65%

M65
Y100

C20
M100
Y100

DB Green Gradation
CMYK
C50 Y100 ~ C100 M15 Y90
RGB
R141 G198 B63 ~ R0 G149 B89
Pantone
376C ~ 348C

65%

C50
Y100

C100
M15
Y90

DB Blue Gradation
CMYK
C70 M10 ~ C100 M65
RGB
R20 G177 B231 ~ R0 G97 B175
Pantone
2191C ~ 2133C

50%

C70
M10

C100
M65

Solid Color

  • DB Green
    CMYK
    C100 M30 Y100
    RGB
    R0 G133 B74
    Pantone
    7732C
  • DB Red
    CMYK
    M80 Y100
    RGB
    R241 G90 B34
    Pantone
    166C
  • DB Light Green
    CMYK
    C70 Y95
    RGB
    R79 G184 B79
    Pantone
    362C
  • DB Blue
    CMYK
    C85 M35
    RGB
    R0 G136 B203
    Pantone
    2172C

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